05 January 2017

Touristic Albania in the focus of world media during 2016

Over the past years Albania has attracted many tourists from solo travelers, bloggers, photographers and journalists. The tourism infrastructure is improved and so hidden gems of Albania have been discovered and capture attentions of the world known travel magazines where Albania has been listed as great destination to go. According to the statistics of National Bank of Albania, the tourism contribution to GDP for the 2016 was 25% higher than in 2015. For 2016 the number of tourists rose by 19.7 % comparing with the previous year. For the 2017 the hotels are already full with reservations, which show that this year Albania will see a boom of tourism. This is also due to the improved tourism infrastructure , but also to better promotion of Albania as a potential touristic destination, more international fairs, more familiarization trip with media etc. The last week of December (24- 31 December), the National Albanian Agency of Tourism, (AKT) broadcasted a spot “Albania go your own way” in three prestigious world Media: BBC, Euro news and Travel Channel. The video was seen by millions of viewers who are programming their vacancies and holidays for 2017. It was a great moment to attract the attention of all tourists over the world to know Albania and its touristic values. Apart from the three important world media, many articles are published during 2016 to promote Tourism in Albania. Let’s see here some of the main articles published:

 Let’s hope for a better tourism season in 2017, projections are good so far.

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